Business Insights
Insights that tell you what to do next.
Data only helps when someone explains it. Each week or month we review your numbers, find what moved and why, and send a short readout with recommended actions.
What's included
- Weekly or monthly insight report
- Funnel and customer journey analysis
- Channel and campaign performance review
- Ad-hoc questions answered
- Review call with your team
What you get
- Problems spotted before they grow
- Decisions backed by evidence
- Clear priorities each month
Tools
- GA4
- Adobe Analytics
- BigQuery
- Looker Studio
GA4 or Adobe Analytics — which should we use?
GA4 suits most businesses and connects easily with Google Ads and BigQuery. Adobe Analytics fits larger teams that need deeper segmentation or already use Adobe Experience Cloud. We work with both and will recommend whichever fits your setup and budget.
Our numbers don't match our sales system. Can you fix that?
Yes. That is usually where we start. We compare analytics data with your orders or leads, find the gaps (missing events, duplicates, consent issues) and fix them.
What is included in "business insights"?
A monthly or weekly readout that explains what moved in your key numbers, the likely reasons, and two or three recommended actions — written for managers, not analysts.
How long does a typical project take?
An audit takes about a week. A full GA4 or tag manager setup is usually two to four weeks. Dashboards take one to three weeks depending on data sources.
Do you work with our developers?
Yes. We write a clear tracking specification your developers can follow and help them test it.